About us

With the aim of positioning Bosnia and Herzegovina as a competitive destination on the global market, the U.S. Government through USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project is working on advancing human capital in the tourism sector, improving access to finance for tourism businesses, developing innovative tourist products, harmonizing policies and regulations and revolutionizing destination branding and promotion.

Through a broad-based approach to sustainable tourism development, USAID Turizam will contribute to economic growth and social harmony in Bosnia and Herzegovina.

News

Bosna i Hercegovina i USAID Turizam u svjetskim medijima

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Success Stories

Bosnian Culinary Products Protected by Geographical Indications

In 2024, collaborative efforts led to a significant increase in the number of BiH's food products with protected origin labels, enhancing both their market visibility and integration into the tourism sector. In 2024, BiH achieved a significant milestone in preserving its culinary heritage, thanks to the collaborative efforts of USAID's Turizam project, the Food Safety Agency of BiH (BiH FSA), and partners such as the European Union (EU), United Nations Development Programme (UNDP), and United...

Transforming Hospitality Training in Bosnia and Herzegovina

USAID Turizam’s online learning platform Turizam Academy has partnered with France's Tutoreca to revolutionize BiH's hospitality training, offering flexible, expert-led online courses that empower professionals with world-class skills and foster continuous growth in the tourism sector.In a groundbreaking step toward enhancing BiH's tourism and hospitality sector, the online learning platform Turizam Academy, developed by USAID Turizam, has expanded its offerings through a new strategic...

Profi Program Driving Workforce Excellence in Bosnia and Herzegovina

USAID's Profi Program is revolutionizing workforce development in Bosnia and Herzegovina’s hospitality sector by enhancing employee skills, improving service quality, and fostering economic growth through innovative on-the-job training and strong local partnerships.USAID's Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) has achieved groundbreaking success through the Profi Program, an innovative on-the-job training initiative. This program is setting new benchmarks for...

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Results to date

The number of entrepreneurs, operators and workers from tourism, catering and related activities, who have undergone USAID Tourism training in technical, quality, safety, supervisory and managerial disciplines.

8406

Number of firms that received USAID Turizam technical assistance for improving business performance

1365

Percentage of youth participants(15-29) in Turizam-assisted programs

48% Male52% Female

24%

Number of new tourism products and experiences

89

Number of training activities

414

Poslovi u turizmu i ugostiteljstvu

Učitavanje...

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Calendar of events

Workshop: “Cyclotourism in Bosnia and Herzegovina”

Save the date: November 29, 2024 Cycling is an adventurous activity whose popularity continues to grow. This year's research conducted by EuroVelo, ATTA, and CycleSummit confirms that cycle tourism is constantly evolving and expanding. To what extent is Bosnia and Herzegovina leveraging its rich heritage and experience to attract this group of visitors? Join us on November 29th (from 9:15 AM to 5:30 PM) at the Ethno Village Čardaci to discuss this and other topics related to the development of...

The Success of the Herzegovina Wine Route at the Iter Vitis General Assembly

At the General Assembly of the European Cultural Route Iter Vitis, leaders in wine tourism from Europe learned about practices connecting winemakers, cultural institutions, and local communities along the Herzegovina Wine Route, further solidifying its status on the European wine map. With support from USAID through the USAID Tourism project, the Herzegovina Wine Route is creating new opportunities for international collaboration, and its members, such as the Vukoje Wine Gallery, which won the...

Bosnia and Herzegovina is expanding the sales network of its tourism offerings in the United States

Bosnia and Herzegovina has expanded its tourism offerings to the American market through a business networking tour in New York and Los Angeles, where the BH delegation established partnerships with over 60 American travel agencies. American tourists contribute significantly to revenue, and the USAID Tourism project, in collaboration with local and international partners, has recognized this potential and assisted companies from Bosnia and Herzegovina in breaking into this important market.