About us

USAID's Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project

About us

With the aim of positioning Bosnia and Herzegovina as a competitive destination on the global market, the U.S. Government through USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project is working on advancing human capital in the tourism sector, improving access to finance for tourism businesses, developing innovative tourist products, harmonizing policies and regulations and revolutionizing destination branding and promotion.

Through a broad-based approach to sustainable tourism development, USAID Turizam will contribute to economic growth and social harmony in Bosnia and Herzegovina.

USAID Turizam recognizes that BiH a one-of-a-kind travel destination thanks to some of Europe’s most intriguing natural landscapes and a rich cultural heritage make. The year 2019 is one of the primary indications justifying the potential of the tourism sector to become a catalyst for positive transformation and economic progress. Over $431 million was contributed to the national economy from tourists visiting Bosnia and Herzegovina that year, making it the third-fastest growing tourist destination in the world. In the wake of the COVID-19 pandemic, USAID Turizam supported the recovery of the tourism sector by working closely with officials at all levels of government and local community stakeholders. In 2022, the BiH tourism sector has recorded a rapid increase in the numbers of visits, length of stays, and diversification of tourism experiences.

USAID Turizam is is a five-year $20 million project implemented by Chemonics International.


Project Objectives

Enabling Environment

Establish an enabling environment with the harmonized policies and regulations needed for noticeable growth in the tourism sector

Quality and Branding

Strengthen tourism quality, services, and branding to improve Bosnia and Herzegovina’s tourism industry

Access to Finance

Improve access to finance for tourism service providers and other small and medium businesses in tourism-related sectors, such as agriculture


Market Access

Increase access to regional and global tourism and agriculture markets