Short-term Digital Marketing Junior Consultant (m/f)
Developing Sustainable Tourism Activity in Bosnia and Herzegovina (Turizam)
Chemonics International, a global consulting and international development firm is seeking short term digital marketing junior consultant for the USAID-funded Developing Sustainable Tourism Activity in Bosnia and Herzegovina. This is a five-year program that aims to accelerate economic growth in the tourism sector, provide sustainable income for producer organizations and tourism-related companies, help to transform the “BiH brand”, and have a positive spill-over effect to other sectors, such as agriculture, transportation, and environmental protection and nature conservation. In achieving this overarching goal, Turizam focuses on the following objectives:
Objective 1: Enabling Environment with the Harmonized Policies and Regulations Necessary for Noticeable Growth in the Tourism Sector Established
Objective 2: Tourism Quality, Services, and Branding Strengthened Resulting in Improved BiH Tourism Industry
Objective 3: Tourism Service Providers, Agriculture, and Other Tourism-Related SMEs Gain Improved Access to Finance Resulting in a Substantial Increase in Investment
Objective 4: Tourism and Agriculture Products Gain Increased Access to Regional and Global Markets
Chemonics is recruiting a short-term digital marketing junior consultant to join our team in the following role:
The Digital Marketing Junior Consultant candidate will backstop Turizam’s efforts in supporting local partners, government, public and private sectors in destination and product marketing and promotion through digital and social media channels and platforms locally, regionally and internationally. S/he will be working with the project’s resident digital and social media expert in implementing initiatives that lead to increasing BiH’s competitiveness and appeal as an attractive tourist destination. These innovative tourism product initiatives (brands) include: 1) Herzegovina Wine Route, 2) Most Beautiful Villages of Bosnia and Herzegovina, and 3) BiH Online. For each, Turizam has developed a Market Access Plan, and the candidate will work on implementing these plans per the below illustrative activities. Illustrative Tasks and Deliverables for Each of the Brands Include:
- Development and management of visually appealing and cohesive social media profiles that highlight the attractions and offerings that are relevant to each of the three brands on Facebook and Instagram.
- Development of social media content strategy and weekly calendars. Content strategy will need to be developed based on identified target audiences, objectives (awareness, interest, conversion/call to action), envisioned results, visual and written content styles and required financial investment for boosting, when required. This will need to include engaging and high-quality social media captions, in English, as well as timely responses to followers’ comments and inquiries.
- Editing existing visual content (photos and videos) aligned with each of the brand’s graphic identity and social media template designs.
- Development and implementation of website marketing activation plan for the promotion of each of the three brands’ websites, including SEO/SEM activities. This will include regular website updates, monthly campaign concepts that will be developed considering target segments and objectives and include desired tactics as well as desired creative approaches and required content.
- Bi-weekly reports using relevant metrics to show results, and use the data and insights to alternate courses of action for greater results, as needed.
Duration:
The duration of the contract is for six months with a possibility to extend to one year during which the Consultant will be required to work three days a week at Turizam office.
Qualifications and Experience
- Degree in marketing, communication or a related field
- Proven 3-year working experience in digital marketing, ideally in tourism
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website and social media analytics and listening tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing social and search ad campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent verbal and communication skills in English and Bosnian/Serbian/Croatian.
This position is based in Sarajevo, and the Consultant is expected to work at the Turizam office for the duration of the scope of work. Please click for more information on the scope of work here.
Travel Requirements:
Frequent travel throughout BiH is required.
Application Instructions:
Please upload a CV, links to relevant portfolio of project(s) and cover letter in English on this link by October 27, 2023. Candidates will be reviewed on a rolling basis until the position is filled. No telephone inquiries, please. Finalists will be contacted. Chemonics is an equal opportunity/Affirmative Action employer and does not discriminate in its selection and employment practices.
Location: Bosnia and Herzegovina (Work from office)
Open positions: 1
Date of publishing: 13.10.2023.
Open for the next 14 days (expires on October 27)