Bosnia and Herzegovina’s unique blend of East-meets-West cultural attractions, off-the-beaten-path adventures, and exhilarating outdoor experiences will be showcased in three languages (English, German, and Turkish)
At an event held on the Olympic mountain Trebević near Sarajevo, USAID Administrator Samantha Power and Federation Bosnia and Herzegovina (FBiH) Minister of Environment and Tourism Edita Đapo have officially launched Bosnia and Herzegovina’s (BiH) first ever promotional campaign on Tripadvisor, the world’s largest travel platform, aiming to position the country as an attractive tourism destination in Germany, Turkiye, Austria, Serbia and Croatia. The 3-month campaign is funded by the FBiH Ministry of Environment and Tourism (FMoET) and implemented by the FBiH Chamber of Economy (FCoE) of the in partnership with USAID Turizam.
The campaign will promote 26 points of interests across the FBiH in three languages (English, German, Turkish) and there-by contribute to a series of USAID Turizam’s strategic goals, including propelling the brand of BiH in prioritized international markets, accelerating recovery of demand to pre-pandemic lev-els, set arrival on a growth trajectory, increase the number of arrivals and reduce seasonality through targeted and effective marketing and promotion.
USAID Turizam facilitated FMoET’s $ 290,000 grant to the FCoE for the purposes of the campaign implementation and secured a 1:2 match by Tripadvisor to augment campaign reach and performance in the targeted source markets and an additional $ 30,000 in market intelligence.
USAID Turizam has also provided international expertise in digital destination marketing to advise on campaign design and performance and advised the FCoE on creating and delivering needed content/materials. Over the following period, USAID Turizam will support the FCoE in designing and launching an outreach and PR campaign to reach and inform local trade about the planned campaign and encourage enlisting on Tripadvisor and secure participation of TripAdvisor in a webinar targeted at local trade (tourist boards, travel agents, lodging and service providers) on how to enlist on TripAdvisor, improve their existing listing, and best ways to capitalize on and benefit from the campaign.
