USAID Turizam’s efforts have positioned BiH as a top 2025 travel destination. Through partnerships with Jacobs Media and Travelzoo, Turizam promoted the country’s attractions, securing global recognition and boosting its tourism profile.
BiH has achieved a significant milestone by being named one of the top five destinations in Travelzoo’s prestigious Best Bets 2025, a curated list of must-visit locations for the upcoming year (United Kingdom edition). This accolade reflects the growing global recognition of the country’s tourism potential and highlights the pivotal role of strategic partnerships forged by USAID’s Turizam project in achieving this success.
Travelzoo, a global media commerce company with over 30 million members across North America, Europe, and Asia-Pacific, has been a key partner in promoting BiH’s tourism. Travelzoo was one of the main sponsors of the Resilience and Innovation Summit held in Sarajevo last June, an event organized by Turizam. The summit served as a platform to showcase the country’s unique offerings, with Travelzoo’s Communications Director presenting at the event and participating in a Familiarization (FAM) Trip. This experience of BiH’s attractions was instrumental in cementing its place on the UK Best Bets 2025 list (category: Hidden Gem).
Being named among Travelzoo’s top five destinations highlights BiH’s rich and diverse tourism appeal. While the country’s attractions captivate visitors, much work remains in effectively promoting them to global audiences. USAID Turizam has been pivotal in addressing this gap, working tirelessly to elevate the country’s visibility and position it as a must-visit destination through strategic partnerships and innovative promotional efforts.
This recognition not only elevates BiH’s profile on the global stage but also highlights the value of impactful partnerships. Travelzoo’s collaboration with the Turizam project has been instrumental in bringing the country’s vibrant culture, natural beauty, and adventure opportunities to an international audience. As BiH prepares to welcome more visitors, this achievement marks a new chapter in its tourism development, driven by strong global alliances and innovative strategies.
