The Hub&Spokes model is a program implemented by USAID Turizam aimed at connecting the city of Sarajevo (Hub) as an anchor destination with nearby destinations, attractions, and experiences (Spokes). For this purpose, the program collaborated with municipalities and cities in the vicinity of Sarajevo Canton offering full or half-day trips, excursions and organized visits. This activity will extend travelers’ length of stay in BiH, support local area development and growth of the economy in the selected municipalities.
The selected spokes were promoted through grouped and themed itineraries highlighting available products and experiences, including nearby towns, villages, mountains, picnic areas and protected natural resorts. To this date, USAID Turizam has organized number of workshops in the Sarajevo area and plans to extend this program to the cities of Mostar and Banja Luka in the following period.
