Destination Branding Accelerated: Lieb Management Takes International Marketing of Bosnia and Herzegovina to the Next Level

USAID TURIZAM SIGNS JOINT IMPLEMENTATION PLAN WITH LIEB MANAGEMENT

Berlin, March 9, 2023 – At the world’s largest tourism trade – ITB Berlin, USAID Turizam has signed a Joint Implementation Plan with the company “Lieb Management” aiming to improve brand profile of Bosnia and Herzegovina in DACH markets (Germany, Austria, Switzerland).

The purpose of this Joint Implementation Plan (JIP) is to help propel the brand of Bosnia and Herzegovina in DACH (Germany, Austria, Switzerland) markets; to improve the efficiency and reach of BiH trades’ promotional activities across trade and consumer channels, and to improve BiH trades’ capacity to sell BiH across consumer and trade channels. This will result in higher demand from priority markets and countries, setting arrivals on a growth trajectory and generating more revenue through dispersed travel and extended stays.

Lieb Management is a marketing and public relations company specializing in the tourism and MICE industries, offering qualified, comprehensive, individualized, and goal-oriented services in marketing, sales, public relations, and influencer relations. Through longstanding expertise, steady business relationships with industry leaders and the media, and a target-group-specific, tailor-made concept, “Lieb Management” markets products according to clients’ requirements and expectations.

Ideally, this collaboration will facilitate and support trade expansion and network of international travel agents, as noted by Lieb Management’s Marketing & PR Director Lena Kleininger: “Bosnia and Herzegovina is a wonderful destination for the travelers from the different German speaking countries. Interesting culture, amazing history and a huge array of year-round outdoor and adventure activities. This is what most travelers from those countries are looking for, and we are excited to be part of the effort led by the USAID Turizam project to help bring more of those travelers to the country to have an unforgettable experience. ”