USAID Turizam signed partnership with the global travel advertising platform Expedia Group Media Solutions

Expedia Partnership to Increase Bosnia and Herzegovina’s Visibility in the International Marketplace

March 8, 2023, Berlin – In the framework of ITB Berlin, the world’s largest tourism fair, USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) and Expedia Group Media Solutions, a global travel advertising platform is announcing the beginning of a collaboration aimed at increasing the inventory and visibility of BiH products and experiences on the expedia.com platform.

Bosnia and Herzegovina is a great destination for travelers from all over the world due to its natural, cultural, and historic tourism assets, as well as its mild climate and high value for money. In the years preceding up to 2019, demand for visitors to Bosnia and Herzegovina has increased rapidly. Nevertheless, this upward tendency was interrupted by the COVID-19 pandemic in 2020, although figures for 2021 and 2022 indicate a significant recovery that can be bolstered further through promotional and sales activities.

Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of Expedia Group brand travelers, providing access to Expedia Group’s 70 petabytes of traveler search and booking data for actionable insights, smart targeting, and reporting from awareness to conversion. Advertisers can inspire, engage, and convert travelers worldwide with Expedia Group Media Solutions’ full-funnel portfolio of products.

Rob Torres, Senior Vice President at Expedia Group Media Solutions, stated upon the signing: “Expedia Group is working with countries from around the world to help them connect with the right type of travelers who are looking for different, exciting and interesting destinations to visit. Our collaboration with the USAID Turizam project will further position Bosnia and Herzegovina as an exciting and compelling country in the international marketplace, and will allow different service providers, especially the ones offering community-based experiences, to become more visible on our global platform.”

This collaboration will assist in marketing the BiH brand in the international market, improve BiH trade capacity and experiences across the expedia.com consumer platform , and increase inventory and visibility of BiH products and experiences on the expedia.com platform, leading to higher customer demands to book stays and experiences in BiH.