Good Host Leading the Way in Community-Driven Tourism

The BiH tourism agency Good Host has achieved remarkable results by advancing its digital communication channels and introducing community-based tourism experiences

By 2023, following the completion of grant activities, Good Host reported impressive results: the numbers of customers doubled and profits increased by over 50%. These achievements were further highlighted by a 50% rise in Tripadvisor bookings.

With the support of a grant provided by th US Government through USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam), the tourism agency Good Host emerged as a leader in receptive tourism in the country’s second largest city of Banja Luka. The aim of grant was to enhance Good Host’s digital communications channels, including Facebook and Instagram, to redesign their website and update their profile on the online travel agency Tripadvisor. The approach was utilized to ensure that customer services are precisely tailored to different types of travelers and that social media platforms have a wider and more targeted reach within the traveler community.

By 2023, following the completion of grant activities, Good Host reported impressive results: Good Host reported impressive results: the numbers of customers doubled and profits increased by over 50%. These achievements were further highlighted by a 50% rise in Tripadvisor bookings. The grant enabled Good Host to launch more than 20 unique experiences featuring direct engagement with local residents, which have significantly enriched the overall tourism offer in the country.

This inbound tourism agency has also played an important role in promoting the professional development of its local staff. Good Host employs local youth as tour guides, investing in high-quality training, enhancing their skills and familiarizing them with the country’s rich tourism offering. Furthermore, the tourism agency exemplifies a community-centric approach through partnerships with more than 25 local tourism service providers, showcasing traditional culinary artisans and authentic local experiences.

The agency also hosts travel experiences across Bosnia and Herzegovina, to destinations like Jajce, Mostar, and Sarajevo, thus contributing to the country’s sustainable tourism development. For a detailed overview of Good Host’s diverse range of activities and offerings, visit their website.

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