Herzegovina Wine Route Presented at Prestigious Pacific Asia Travel Association Dinner in London!


Thanks to the efforts of USAID Turizam project, the Herzegovina Wine Route (HWR) was presented at the Pacific Asia Travel Association (PATA) Aligned Advocacy Dinner held on Monday, November 7that One Great George Street, a magnificent venue situated in the heart of London. The PATA Aligned Advocacy Dinner has been organized annually on the first night of World Travel Market, one of the largest tourism fairs in the world, since 2012. Besides keynote addresses by PATA CEO Liz Ortiguera and Secretary Christina Garcia-Frasco, the dinner featured a presentation of the Herzegovina Wine Route by USAID Turizam COP Ibrahim Osta, while attendees were served Herzegovinan Žilavka and Blatina provided by wineries Vukoje and Carski vinogradi.

The Herzegovina Wine Route encompasses 29 wineries from the municipalities/cities of Čitluk, Ljubuški, Mostar, Čapljina, Stolac and Trebinje, as well as hundreds of historic and natural sites, cultural attractions and service providers in the region. In September 2022, the HWR was officially admitted to the Council of Europe’s European Route of Wine and Vine – Iter Vitis. At the Iter Vitis Awards 2022, the Herzegovina Wine Route won three prizes: Mostar as The Best Wine City 2022, Trebinje as The Best Sustainable Destination and Tvrdoš Monastery for The Best Practice That Enhances Historical Heritage and Wine. In cooperation with the BiH Chamber of Foreign Trade, USAID Turizam continues working on the development of the HWR into a major international wine tourism destination. The Prime Minister of Herzegovina-Neretva Canton, Nevenko Herceg, PhD, and USAID Turizam COP Ibrahim Osta presented autochthonous varieties of Herzegovina’s wines to PATA Executive Director Liz Ortiguere. 

Prime Minister of the Herzegovina-Neretva Canton Nevenko Herceg, PhD, and USAID Turizam COP Ibrahim Osta, presented Herzegovinian wines to PATA CEO Liz Ortiguere

Among the guests was Viktor Vereb, a Hungarian business development expert specialized in the Chinese tourism market. After dinner, he said: “In my job, I mainly deal with bringing groups of Chinese tourists to Southeast Europe, including Bosnia and Herzegovina. After visiting the stand of Bosnia and Herzegovina at WTM, I was delighted, that as part of this dinner I also had the opportunity to taste the extraordinary Herzegovinian wines! I think that Bosnia and Herzegovina has great potential for the long-term development of tourism, and this dinner was an excellent opportunity to promote your country among numerous members of the PATA Association from all over the world.”

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership-based association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. By bringing together private and public sector members, PATA facilitates meaningful partnerships to enhance the value, quality and sustainable growth of travel and tourism to, from and within the Asia Pacific region. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.

The Herzegovina Wine Route (HWR) was presented at the Pacific Asia Travel Association (PATA) Aligned Advocacy Dinner

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