Turizam’s continued advocacy for increased investment in promoting and positioning the country in the international marketplace resulted in launching BiH first and biggest ever marketing campaign. In partnership with Federal Ministry of Environment and Tourism and Federal Chamber of Commerce, and presence of USAID Administrator, Turizam supported the design and launch of a BAM 750,000 campaign on TripAdvisor, the largest travel platform in the world, to increase awareness of the country’s tourism offer in priority source markets. The three-month campaign resulted in 16m impressions and exceeded TA’s global average in all the key indicators and substantial increase in direct bookings.
Furthermore, Turizam featured BiH destinations in a number of trade and media familiarization trips such as with Intrepid (adventure, Australia),The travel Corporation (among world’s biggest outbound operators, UK, and Ilay Erkok (top Turkish influencer), The Telegraph (Olympic heritage). A familiarization trip with 10 of the biggest Turkish agencies for high-end Incentive Travel is planned on June 23 in partnership with Turkish Airlines, tourism boards and private sector with support valued at BAM30,000.
