USAID Turizam has organized a two-part training program for providers of accommodation & experiences in rural areas, and those who plan to join the sector, to introduce best practices in managing, promoting and selling authentic and successful rural-based accommodation and experiences for post Covid-19 travelers, focusing on capacities for business management improvements, market positioning, sales, and product design, taking into the consideration the needs and motivation of the post COVID-19 traveler.
The first part presented strategies, tactics, and international best practices for extending the guest stay, achieving higher occupancy rates throughout the year, improving guest satisfaction and profit margins. The second part focused on social media marketing, digital sales platforms, quality service, and standards.
The program was delivered by the regionally recognized tourism experts Nedo Pinezić and USAID Turizam’s digital marketing expert Harun Bavčić. The trainings were held in Banja Luka, Šipovo, East Sarajevo,Trebinje, Bihać, Jajce,Travnik, Tuzla, Sarajevo, Konjic, Mostar, Ljubuški and Livno.
