The Most Beautiful Villages (MBV) designation was created in 1981 by the French organization Les Plus Beaux Villages de France. Its purpose is to preserve and enrich the heritage of its member communities in order to raise their profile and, as a result, encourage their economic development. Through a nationwide competition supported by a local selection committee and a team of local and international experts, USAID Turizam is introducing this concept and methodology in Bosnia & Herzegovina.
The initial winners of the country’s most attractive communities will be chosen to participate in this development and branding initiative. Through experience design workshops, training, and advertising, entrepreneurs in chosen towns will be assisted in improving their tourism products and service.
