About us

With the aim of positioning Bosnia and Herzegovina as a competitive destination on the global market, the U.S. Government through USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project is working on advancing human capital in the tourism sector, improving access to finance for tourism businesses, developing innovative tourist products, harmonizing policies and regulations and revolutionizing destination branding and promotion.

Through a broad-based approach to sustainable tourism development, USAID Turizam will contribute to economic growth and social harmony in Bosnia and Herzegovina.

News

Bosna i Hercegovina i USAID Turizam u svjetskim medijima

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Success Stories

Bosnian Culinary Products Protected by Geographical Indications

In 2024, collaborative efforts led to a significant increase in the number of BiH's food products with protected origin labels, enhancing both their market visibility and integration into the tourism sector. In 2024, BiH achieved a significant milestone in preserving its culinary heritage, thanks to the collaborative efforts of USAID's Turizam project, the Food Safety Agency of BiH (BiH FSA), and partners such as the European Union (EU), United Nations Development Programme (UNDP), and United...

Transforming Hospitality Training in Bosnia and Herzegovina

USAID Turizam’s online learning platform Turizam Academy has partnered with France's Tutoreca to revolutionize BiH's hospitality training, offering flexible, expert-led online courses that empower professionals with world-class skills and foster continuous growth in the tourism sector.In a groundbreaking step toward enhancing BiH's tourism and hospitality sector, the online learning platform Turizam Academy, developed by USAID Turizam, has expanded its offerings through a new strategic...

Profi Program Driving Workforce Excellence in Bosnia and Herzegovina

USAID's Profi Program is revolutionizing workforce development in Bosnia and Herzegovina’s hospitality sector by enhancing employee skills, improving service quality, and fostering economic growth through innovative on-the-job training and strong local partnerships.USAID's Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) has achieved groundbreaking success through the Profi Program, an innovative on-the-job training initiative. This program is setting new benchmarks for...

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Results to date

The number of entrepreneurs, operators and workers from tourism, catering and related activities, who have undergone USAID Tourism training in technical, quality, safety, supervisory and managerial disciplines.

8406

Number of firms that received USAID Turizam technical assistance for improving business performance

1365

Percentage of youth participants(15-29) in Turizam-assisted programs

48% Male52% Female

24%

Number of new tourism products and experiences

89

Number of training activities

414

Poslovi u turizmu i ugostiteljstvu

Učitavanje...

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Calendar of events

Herzegovina Wine Route marks the beginning of cooperation with the Wine Museum in Bordeaux

The Herzegovina Wine Route continued its international networking on September 19 at the wine museum La Cité du Vin in Bordeaux. During the visit, a training session for eight members of the museum staff was organized, along with an after-work session attended by 66 participants. The session presented the Herzegovina region, its wines, and the history of viticulture in the area. This marked the beginning of a three-year contract signed between the La Cité du Vin museum and the Foreign Trade...

Herzegovina Wine Route presented at the 8th UN Global Conference on Wine Tourism in Yerevan

At the 8th UN Global Conference on Wine Tourism, held in Yerevan from September 11 to 13, 2024, USAID Turizam showcased the Herzegovina Wine Route through a panel entitled "Get Inspired!" The conference gathered over 300 participants from more than 25 countries, focusing on key aspects vital for enhancing the role of wine tourism in development and territorial integration. It highlighted the potential of wine tourism as a catalyst for cultural preservation, job creation, and economic growth....

Herzegovina Wine Route Festival

Experience the best of Herzegovina in one place: July 4, 5 p.m. In the unique ambiance of Ljetnikovac Radobolja in Mostar, visit the first Herzegovina Wine Route Festival! With free entry and promotional prices, taste the best Herzegovinian wines and culinary delicacies, participate in workshops, learn about the tourist offerings of the Herzegovina Wine Route, and enjoy a performance by regional music star, Mirza Selimović! Find out more information at the link: https://hwr.ba/hwr-festival/