About us

With the aim of positioning Bosnia and Herzegovina as a competitive destination on the global market, the U.S. Government through USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project is working on advancing human capital in the tourism sector, improving access to finance for tourism businesses, developing innovative tourist products, harmonizing policies and regulations and revolutionizing destination branding and promotion.

Through a broad-based approach to sustainable tourism development, USAID Turizam will contribute to economic growth and social harmony in Bosnia and Herzegovina.

News

Bosna i Hercegovina i USAID Turizam u svjetskim medijima

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Success Stories

The Taste of Tradition in the Heart of Baščaršija: Sarajevo Ćevap Becomes a Protected Brand

The Sarajevo ćevap, a culinary treasure deeply rooted in the rich tradition of Sarajevo, has officially been granted the status of a product with Protected Geographical Indication (PGI). This designation, awarded by the Food Safety Agency of Bosnia and Herzegovina, represents the highest standard of quality, emphasizing the authenticity of the product and its reputation both domestically and internationally. Ćevapi are a beloved Sarajevo classic, equally appealing to local residents and...
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USAID Turizam Partners With Gas Stations To Promote Tourism

USAID Turizam continues educating workforce in the wider tourism value chain. In previous time, Holdina's employees have completed more than 1500 individual courses on Turizam Academy learning platform, through specialized customer services and hospitality courses. In the latest phase of collaboration, Holdina has continued to invest in the skills of its employees by offering courses developed on the Turizam Academy platform. These courses include "Enhancing Communication Skills: How to...

USAID Turizam Assists Grand Hotel Sarajevo in Securing BAM 500,000 Loan

With the support of the USAID Turizam project, the Grand Hotel Sarajevo successfully applied for subsidized credit line in the amount of BAM 500,000. Thanks to this financial boost, the credit line will support an overall in-vestment project by the hotel which totals BAM 1.48 million.As part of its effors to ease access to finance in tourism sector, USAID Turizam project supported the Grand Hotel Sarajevo in its successful application for a subsidized credit line in the amount of BAM 500.000....

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Results to date

The number of entrepreneurs, operators and workers from tourism, catering and related activities, who have undergone USAID Tourism training in technical, quality, safety, supervisory and managerial disciplines.

8406

Number of firms that received USAID Turizam technical assistance for improving business performance

1365

Percentage of youth participants(15-29) in Turizam-assisted programs

48% Male52% Female

24%

Number of new tourism products and experiences

89

Number of training activities

414

Poslovi u turizmu i ugostiteljstvu

Učitavanje...

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Calendar of events

Herzegovina Wine Route marks the beginning of cooperation with the Wine Museum in Bordeaux

The Herzegovina Wine Route continued its international networking on September 19 at the wine museum La Cité du Vin in Bordeaux. During the visit, a training session for eight members of the museum staff was organized, along with an after-work session attended by 66 participants. The session presented the Herzegovina region, its wines, and the history of viticulture in the area. This marked the beginning of a three-year contract signed between the La Cité du Vin museum and the Foreign Trade...

Herzegovina Wine Route presented at the 8th UN Global Conference on Wine Tourism in Yerevan

At the 8th UN Global Conference on Wine Tourism, held in Yerevan from September 11 to 13, 2024, USAID Turizam showcased the Herzegovina Wine Route through a panel entitled "Get Inspired!" The conference gathered over 300 participants from more than 25 countries, focusing on key aspects vital for enhancing the role of wine tourism in development and territorial integration. It highlighted the potential of wine tourism as a catalyst for cultural preservation, job creation, and economic growth....

Herzegovina Wine Route Festival

Experience the best of Herzegovina in one place: July 4, 5 p.m. In the unique ambiance of Ljetnikovac Radobolja in Mostar, visit the first Herzegovina Wine Route Festival! With free entry and promotional prices, taste the best Herzegovinian wines and culinary delicacies, participate in workshops, learn about the tourist offerings of the Herzegovina Wine Route, and enjoy a performance by regional music star, Mirza Selimović! Find out more information at the link: https://hwr.ba/hwr-festival/