A Historical Moment For Economic Development
A systematic approach to tourism development will contribute significantly to increasing the number of tourists, extending their stay, and increasing spending, thereby creating new jobs and additional revenues for both the private and public sectors.
“‘With the joint effort and cooperation of various sectors and actors, the FBiH Tourism Development Strategy represents a step towards strengthening the broader tourism value chain and sustainable development in the Federation of Bosnia and Herzegovina. With such a comprehensive approach, we expect a bright future of tourism in our country”, stated Nasiha Pozder, the federal minister of environment and tourism.
The strategy development process was led by the Federal Ministry of Environment and Tourism in collaboration with the FBiH Chamber of Commerce, echoing the voice of the private sector, along with the technical support from the U.S. Government through USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) By engaging representatives from cantonal governments, federal institutions, and the private sector, the process ensured that the strategy is in line with pertinent strategies of other governmental levels in the Federation of BiH, the Sustainable Development Goals (SDGs) of the United Nations, and commitments that emerged from the European integration process. The perspectives of the Association of Municipalities and Cities of FBiH and the FBiH Gender Equality Center were also considered.
“The adoption of the strategy is a great victory for us. It marks the beginning of a new era for tourism in the Federation of BiH, where the quality, sustainability, and uniqueness of our tourism products are prioritized. Now, our task is to turn the strategy into reality, which will require dedication, innovation, and continuous collaboration among all involved parties – from local communities and authorities to travel agencies and service providers”, stated Marko Šantić, Vice President of the FBiH Chamber of Commerce.
Harmonized Strategies at the State Level
The Tourism Development Strategy of the Federation of BiH 2022–2027 – 2027. is based on carefully conducted research of foreign markets, international trends, and current client profiles. Determining this, specific sectors of the tourism industry that require substantial development were highlighted in the 2019 World Economic Forum (WEF) Travel and Tourism Competitiveness Index, in which Bosnia and Herzegovina was positioned 105th out of 140 destinations.
This process defined four pillars of the value chain that are recognized as priorities in the strategy: development of the tourism products, development of destination marketing, human resources development, and enhancement of the supportive environment for sustainable tourism development.
Using the same methodology, USAID Tourism previously supported the development of the Tourism Development Strategy of the Republika Srpska 2021-2027 which was adopted in December 2021, and the Tourism Development Strategy of Brčko District 2022-2027. By implementing synchronized strategies and a coordinated approach to tourism development, Bosnia and Herzegovina has effectively enhanced the reputation of the destination on the global stage.
Enhancement of Tourism Business’ Operations
Due to the fact that the FBiH Tourism Development Strategy is a comprehensive document that incorporates cantonal economic development and tourism strategies, the activities of tourism businesses may expect enhanced direction and coordination in coming years to advance the goal of sustainable tourism. An integrated approach to tourism development at multiple levels of government, in addition to improved promotion and development of tourist attractions, will lead to numerous advantages for communities.
“I sincerely hope that with this Strategy, tourism will be organized, and that we will finally target markets precisely, deciding how we will position ourselves at world tourism fairs and in the global tourism market in general. Starting from the education of the staff we lack – receptionists, waiters, tourism workers, chefs, guides, etc. If we all get part or support this, we can start on a more organized approach to presenting Bosnia and Herzegovina.”stated Aida Terzić, general director of Pino Nature Hotel
You can download the FBiH Tourism Development Strategy 2022 – 2027 at the official website of Federal Ministry of Environment and Tourism.