USAID Turizam and TripAdvisor joining forces to propel the brand of Bosnia and Herzegovina globally!

Capitalizing Brand Reputation and Increasing Attractiveness for International Investment with TripAdvisor

March 8, 2023, Berlin – At the world’s largest tourism trade show, ITB Berlin, USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) is signing a partnership with the world’s leading travel platform – TripAdvisor. The Joint Implementation Plan will lay the groundwork for brand promotion, trade capacity enhancements, and a thorough examination of the factors and initiatives that can catalyze tourism growth in Bosnia and Herzegovina.

This collaboration is a direct extension of the previous successful partnership on BiH’s first-ever TripAdvisor advertising campaign in Austria, Germany, Turkiye, Serbia, and Croatia, that targeted visitors interested in cultural, historical, outdoor, and adventure travel. The campaign effectively exceeded its objective while surpassing TripAdvisor’s benchmarks for similar campaigns, demonstrating the country’s enormous tourism potential. rom its launch date of January 21, 2022, and its end on April 15, 2022, this campaign effectively attained a target audience of 16 million impressions, above the original target of 15 million impressions. Motivated by these accomplishments, USAID Turizam set a new goal of collaboration with TripAdvisor aimed at exploring BiH’s full potential as an alluring and diversified year-round travel destination.

This partnership will result in the cutting-edge marketing research on opportunities and challenges for sustainable tourism development, and assist USAID Turizam in achieving several important objectives: propel the brand of Bosnia and Herzegovina in the international marketplace, improve BiH trades’ capacity to learn how to effectively use brand positioning to attract investments, promote tourism as a strategic economic industry globally, present developments and trends in regional and international markets for incoming tourism to BiH and highlight factors and initiatives to catalyze tourism growth in BiH.

Tripadvisor Director of Media, Destinations, Hotels and Growth Justin Reid stated: “As the world’s largest travel reviews platform, we are a channel through which people communicate their experiences in the countries they visit. Through our partnership with USAID Turizam, we will present at the Sarajevo Business Forum on why and how Tripadvisor can be used as a barometer to the countries’ attractiveness as a tourism destination, and therefore, a catalyst for investment, and we will discuss how Bosnia and Herzegovina can capitalize on their excellent reputation on TripAdvisor to encourage international investments”.