With the aim of positioning Bosnia and Herzegovina as a competitive destination on the global market, USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project is working on advancing human capital in the tourism sector, improving access to finance for tourism businesses, developing innovative tourist products, harmonizing policies and regulations and revolutionizing destination branding and promotion.
Through a broad-based approach to sustainable tourism development, USAID Turizam will contribute to economic growth and social harmony in Bosnia and Herzegovina.
USAID Turizam recognizes that BiH a one-of-a-kind travel destination thanks to some of Europe’s most intriguing natural landscapes and a rich cultural heritage make. Over $431 million was contributed to the national economy from tourists visiting Bosnia and Herzegovina that year, making it the third-fastest growing tourist destination in the world. In the wake of the COVID-19 pandemic, USAID Turizam supported the recovery of the tourism sector by working closely with officials at all levels of government and local community stakeholders. In 2022, the BiH tourism sector has recorded a rapid increase in the numbers of visits, length of stays, and diversification of tourism experiences.
Visit the following link and download our project brochure to learn more about the tourism success stories that unfolded in BiH in 2021 and 2022:
Watch the video about USAID Turizam achievements in 2022:
USAID Turizam is is a five-year $20 million project implemented by Chemonics International.
