USAID Turizam Support Enables Joint Booth at ITB Berlin

With the support of USAID Turi-zam, local private and public sec-tor tourism organization and companies joined forces to pre-sent Bosnia and Herzegovina’s tourism offer at the world’s largest tourism fair

With the support of the U.S. government through the USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project and the Bosnia and Herzegovina Foreign Trade Chamber (FTC BiH), Bosnia and Herzegovina made a joint appearance at ITB Berlin, the world’s largest travel fair. Bosnia and Herzegovina’s presentation at ITB Berlin is part of USAID Turizam’s efforts to strengthen the brand of Bosnia and Herzegovina as a destination in the highly competitive international tourism and travel market.

The hosts at the joint stand of Bosnia and Herzegovina were local tourism organizations, travel agencies and hotels, including the Tourism Association of Canton Sarajevo, Tourism Organization of Republika Srpska, Herzegovina Tourism Cluster, and others. Bosnia and Herzegovina’s tourism offer was presented among 5000 exhibitors from over 160 countries, and included more than 20 organizations and companies from both public and private sectors.

At the fair in Berlin, the first website dedicated to the destination of Bosnia and Herzegovina,, was presented.

A strong presence at ITB Berlin, the leading global tourism fair, is crucial for enhancing the brand of Bosnia and Herzegovina as a destination on an international level. By participating in this prestigious event, Bosnia and Herzegovina had the opportunity to present its unique culture, rich history, and natural beauty to a wide audience, including key international players in the travel and tourism sector. This increases the visibility of Bosnia and Herzegovina as an attractive tourist destination, builds important business connections and partnerships, which will ultimately lead to an increase in the number of visitors to Bosnia and Herzegovina and extend their stay, as well as higher tourism revenues for the citizens of Bosnia and Herzegovina.

At ITB Berlin, the BiH delegation officially presented the new Bosnia and Herzegovina destination website,, which was created by the FTC BiH with assistance from the USAID Turizam project. The website will further enhance the international appeal of Bosnia and Herzegovina for all profiles of travelers.

Discover Bosnia and Herzegovina 🇧🇦

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