Join Shaja Thomas, a leading international hospitality management expert! Find additional details below:
The workshops will take place in the following cities:
December 12, 2022, Sarajevo, Ibis Hotel
December 14, 2022, Neum, Hotel Marea
December 16, 2022, Banja Luka, Hotel Marriot
December 18, 2022, Bihać, Hotel Opal
The travel and tourism ecosystem continues to change at a high rate because of the pandemic, global economic activity slowdown, changing consumer behavior, and the expedited transition to direct online channels. This is forcing hotels to rethink revenue management strategies while being extra responsive to the needs of the wider tourism value chain, especially those of international outbound and local receptive tour operators and travel agents. As a result, hotels are devising new strategies to ensure healthy and sustainable profits. One of those strategies is pricing: what can hotels do, and how, to carefully manage multi-channel pricing policies while providing a competitive and fair advantage to tour operators and travel agents, especially the local agents.
